About Us

Blinc Sales Institute

Blinc Sales Institute makes customer centricity a true commercial differentiator by anchoring the unique buying experience within all processes of organizations. This leads to increased customer loyalty and business growth.

With our Personality Based Selling approach we guide commercial organizations through a process of organizational development and we offer personalized commercial blended learning paths. These are built in co-creation, so that they connect seamlessly with the knowledge already present within the organization.

In order to secure knowledge transfer and anchoring of skills, our 13 senior trainers (native Dutch – French – English) work together with internal L&D teams and management at different levels throughout the organization. We do this in a personalized way, taking into account the company’s DNA, culture and teams.

Our Team

“It is literally true that you can succeed best and quickest by helping others to succeed.”
– Napoleon Hill – 

Jozefien De Feyter

Co-Founder & Managing Director

Jochen Roef

Co-Founder

Maaike Soen

Digital Project Manager

Koen De Clercq

Office Manager

Samir Bouderqa

Growth Marketeer

Geert Serneels

Certified RIO Sales Trainer & Coach

Werner Van Loo

Certified RIO Sales Trainer & Coach

Anick den Hollander

Certified RIO Sales Trainer & Coach

Ronald De Keersmaeker

Certified RIO Sales Trainer & Coach

Vanessa Bolsens

Certified RIO Sales Trainer & Coach

Gérard Bour

Certified RIO Sales Trainer & Coach

Muriel Herbst

Certified RIO Sales Trainer & Coach

Vincent Diercxsens

Certified RIO Sales Trainer & Coach

Xander Pruvoost

Certified RIO Sales Trainer & Coach

Marjorie Meul

Certified RIO Sales Trainer & Coach

Amanda Nugteren

Certified RIO Sales Trainer & Coach

Petra Neyt

Certified RIO Sales Trainer & Coach

We are a consultancy company that helps organizations drive revenue through hyper personalising sales conversations and customer touchpoints